The Importance of Mobile Ads

By Ted Dhanik 

The majority of people use the internet on a computer every single day.  Nearly every American home has at least one computer and the majority of businesses can’t function without the use of computers.  However, one of the largest growing trends today is the use of smart phones.  If you walk into any location where people congregate, you will see people using their mobile devices.  Most Americans in this day and age have smart phones that they use to browse the internet and engage in social media.  Using the internet from the computer or a mobile device can provide very different experiences.

Ever since the World Wide Web was established, advertisers have taken advantage of placing ads online.  Therefore, a myriad of businesses promote their products and services online.  However, mobile advertising is the new frontier and many businesses have not yet utilized this hot marketplace.  With the current popularity of iPhones and Androids, it’s crucial for businesses to create mobile ads.  Many advertising experts today believe that mobile ads are now the most important type of ad for businesses to produce.

If your business doesn’t put mobile ads out there, you will be missing out on a huge demographic.  Businesses need to keep up with the modern world we live in.  Strong online marketing campaigns need to hit the mobile market in order to make a big impact.  As the use of smart phones become more and more commonplace, mobile marketing will undoubtedly become the most important element in display advertising.

Author bio: Guest post is provided by the president and co-founder of engage:BDR, Ted Dhanik.  Dhanik’s company serves advertisers and helps them come up with cutting edge marketing strategies.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik has a wealth of knowledge when it comes to banner and display advertising.